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Sustainability: TPE materials are more sustainable than traditional plastic materials. TPE materials can be recycled and reused,

and the degradation rate is faster, reducing the negative impact on the environment. The increasing demand for sustainable

products by consumers and businesses is driving the market demand for TPE materials.

Alternative to traditional materials: TPE materials can replace some traditional plastic materials, such as PVC (polyvinyl chloride

) and rubber. Traditional materials may release harmful substances during production and handling, posing potential risks to

the environment and human health. Therefore, many industries choose to use TPE materials to reduce their environmental

impact.

Government policy support: Governments in many countries and regions are promoting environmental awareness and have

adopted a series of policy measures to support sustainable development. These policies include encouraging companies to

use environmentally friendly materials and technologies to reduce waste and pollutant emissions. Government support has

provided the impetus for the growth of TPE market demand.

Brand image and consumer preferences: More and more consumers are concerned about the environmental performance

and sustainability of products. Brand companies are also increasingly focusing on environmentally friendly product images

to meet consumer needs. Therefore, many companies choose to use TPE materials to manufacture environmentally friendly

products to enhance their brand image and attract more environmentally conscious consumers.